An SEO answer begins with the questions I asked Doré:
Imagine someone who needs to read this. Let's call her Salma.
Salma has never heard of Namati. She needs a resource for a community-based paralegal program that works on sexual violence cases -- she is looking for exactly this content.
- What is she going to search for?
- What title is going to catch her eye as she scans her search results -- a title that will make her think this might be the thing?
- If she clicks through, what information what is going to convince her within, say, three seconds that he has found the thing she is looking for?
Now keep these in mind:
- Google will only display the first 55-ish characters of whatever is
in your title. (In some systems you can craft an SEO title that is different from the on-page title.)
- The excess words in the title will still be indexed by Google, so it doesn't hurt if you go over the 55-character limit, but Salma needs to see the the words that tell her she has found what she is looking for.
- Having your title in all caps takes up more room (reducing the amount of information displayed) and makes the text harder to read as Salma is scanning the results.
- Salma does not care what Namati is until after she is impressed with her discovery.
So here are some ideas beginning with the current title, and then several refinements. One thing I don't know about Salma is whether the word "community" is something that is going to motivate her to click or not.
I am only showing as much of the title as would appear in the Google search results.
A HANDBOOK FOR RAPE AND SEXUAL VIOLENCE CASE...
Rape and Sexual Violence Cases: Best Practices of Commu...
Rape & Sexual Violence Cases: Best Practices of Communi...
Rape & Sexual Violence: Handbook for Paralegal Programs...
Rape & Sexual Violence Handbook for Paralegal Programs ...
Rape & Sexual Violence Handbook for Community Paralegal...