UX (user experience design) is a concept that I think the Kabissa team and African organizations should be deeply aware of, given that so much of what we do is online and computer-based. Here's a great article that I am reading right now that could inspire us. Who could we invite to talk to our members about UX? What are good resources? Examples of great websites?
What Is User Experience Design? Overview, Tools And Resources
Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience.
But regardless of how much has changed in the production process, a website’s success still hinges on just one thing: how users perceive it. “Does this website give me value? Is it easy to use? Is it pleasant to use?” These are the questions that run through the minds of visitors as they interact with our products, and they form the basis of their decisions on whether to become regular users.
User experience design is all about striving to make them answer “Yes” to all of those questions. This guide aims to familiarize you with the professional discipline of UX design in the context of Web-based systems such as websites and applications.
Here's a screenshot of a webinar landing page that I found to be pretty impressive in terms of UX - it is what you see when you click an invitation link in your email to register for the event. Compare this to what happens when you click on a Kabissa link where you then still have to search for the webinar you want and fill in more details about yourself and be impressed!
firepole-ux-example.pdf (582.3 KB)