I gave some tips to the Doré, who is running the site Dago Update: http://dagoupdate.com/
His site TITLE used to be "Dago Update – English speaking community website"
That's slightly better than "Dago Update Home Page," but it's not what someone will be searching for if they've never heard of Dago Update.
I asked Doré to imagine a person who had never heard of Dago Update and this person is looking for exactly what Dago Update offers. I'll call this person Pimpernel.
Pimpernel goes to his favorite Internet search engine, and what does he type? "Dago Update: Home Page?" Of course not. He's never heard of it.
Instead, Pimpernel searches for one of these:
- English classes in Madagascar
- Free English lessons in Madagascar
- Online English Lessons
- Learning English in Madagascar
I told Doré that these are the kinds for phrases he needs to weave into his Web content on his main landing pages, and into his page titles.
Doré changed his site title to this:
Free Online English Lessons in Madagascar. | English learners in Dago
We also worked on some other of his main landing pages, starting with the same basic premise:
Somebody out there is looking the information on this page -- not the name of the website, not the clever tagline. What is this person going to search for? What is this person going to see in the search results? What will make the person anticipate that he/she has found what he/she wants and click? And if he/she clicks, what will make the person think, Aha! This is exactly what I was looking for! My search is over!
Within just a few weeks, Dago Update was ranking on page one for a Google search for "English lessons in Madagascar"
I didn't even expect such quick results. What likely gave the advantage was the "in Madagascar" part of that search, which is also where Dago Update adds value.
Thats all for now. Questions?