Google Hangout On Air is a free service of Google and YouTube. It requires a Google+ account for the organizer and presenters but anyone else can join in for free without logging in, directly via the web by going to the Google+ profile page of the organizer. Check out the Getting Started with Google Hangouts on Air to read up on how it works and its requirements. Or jump straight in via Google+!
Google makes it look pretty easy to use and provides plenty of guidance, but there will still be a great deal of work to do to plan and run your webinar. A Forbes author (see below) spent 100 hours and two months planning her webinar.
Google Hangout On Air has been raised in our community as a good option for hosting our online events and then sharing the recording afterwards on YouTube. Kabissa currently uses GoToMeeting/GoToWebinar which handles many aspects extremely well but has been starting to show some cracks/problems. Notably there is no chat for participants and the webinars require downloading and installing software which is cumbersome for many depending on what computer they are using. The experience and features available are very different depending on the platform, which makes it difficult to support participants so webinars go smoothly.
So therefore... I think the time has come for us to test out Google Hangout on Air! @diana has made the point that it might be a good replacement for GoToMeeting, which we are actually paying for right now and use for all of our meetings and webinars.
I think this could become a good replacement for GTM Kabissa roundtables in the future (when the year expires)
This link to a Forbes article published last summer is quite interesting and actually demonstrates in a hands-on way how an article and webinar can hang together before, during and after a webinar takes place.
Again, according to @diana:
The recording is managed much easier, the questions and answers remain on the screen for when someone views the recording, having all the recording on the same Youtube channel makes sure we have the added value in the same place, also easily to be found!
I have just set up one for one of my projects. Once the initiator gets used to it, it can become a great tool